Client Brief:
Pretty Wild is a Floristry Studio and Shop based in Bristol. Ellen needed a lot of bits designed for the rapidly expanding business such as business cards, care cards, branded wrapping tissue, stickers, tape etc. We needed to keep the existing legacy logotype but expand the brand identity with a colour way and a suite of illustartions and marks.
Pretty Wild is a Floristry Studio and Shop based in Bristol. Ellen needed a lot of bits designed for the rapidly expanding business such as business cards, care cards, branded wrapping tissue, stickers, tape etc. We needed to keep the existing legacy logotype but expand the brand identity with a colour way and a suite of illustartions and marks.
Our Response:
Inspired by gangster business cards, we created a three handed gang sign spelling out ‘PW’ as the central motif. Instead of simply repeating this same logo design across the whole suite of materials we created a whole gang of misfit characters that could inhabit the Pretty Wild world.
Inspired by gangster business cards, we created a three handed gang sign spelling out ‘PW’ as the central motif. Instead of simply repeating this same logo design across the whole suite of materials we created a whole gang of misfit characters that could inhabit the Pretty Wild world.
Client Testimonial:
Rachel and Stina, took a ball of tangled thoughts, ramblings and screenshots and distilled them in to a body of work that gives me such genuine and innocent pleasure.
‘I want flowers, but not flower flowers. I want romance but I don't want to be seen as romantic. I want androgyny. I want old and new. I want cool but not too cool. I want something that I'm happy to live through because, as a self-employed, creative person, I am my work.'
Rachel and Stina, took a ball of tangled thoughts, ramblings and screenshots and distilled them in to a body of work that gives me such genuine and innocent pleasure.
‘I want flowers, but not flower flowers. I want romance but I don't want to be seen as romantic. I want androgyny. I want old and new. I want cool but not too cool. I want something that I'm happy to live through because, as a self-employed, creative person, I am my work.'
Ellen Kenny, Director, Pretty Wild